Have a look to know why we are sustainable

Why is Tencel sustainable?

Tencel is a sustainable fabric, regenerated from wood cellulose. Tencel is one of the most environmentally friendly regenerated fabrics, for several reasons. Tencel fibers are grown sustainably. Unlike rayon and bamboo, Tencel's supply chain is transparent. It is obtained from eucalyptus trees that are grown on farms, no old forests and doesn't require genetic manipulation, irrigation, or pesticides are used. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel's farming practices as sustainable. Tencel eliminates the negative environmental impacts of traditional fiber processing, using new sustainable technologies. Tencel has also some distinct advantages over traditional fibers in terms of chemical processing, which can often be extensive and toxic.

Why is Linen sustainable?

Flax, the plant from which linen is made, is also extremely versatile. Every part of the flax plant has traditionally been used to create a worthwhile product—nothing is wasted, and production is cost effective.

Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. According to the European Confederation of Linen and Hemp, “Across its lifecycle, a linen shirt uses 6.4 litres of water” compared to 2,700 litres for a cotton shirt.

Why is Organic Cotton sustainable?

As it eliminates the use of pesticides and fertilizers, organic cotton prevents contamination of groundwater, thus making drinking water clean and safe. It has been found that the impact of water pollution of organic cotton is 98% less compared to the conventional cotton production.

Why Slow-fashion is sustainable?

Slow fashion is a new kind of approach to fashion that makes people aware of the processes involved in the making of a garment, so that each piece of apparel is more long lasting, ethically produced and sustainable for the environment. You may have to wait a little longer to get your piece but it will be made in the kindest and more respectful of ways, with love and attention to details. Other than limiting a waste of resources it is a better way to value the work (and dignity) of people making our clothing instead of low cost out-sourcing to higher margin.

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